We are always keen to offer advice and tips for self-published writers to promote and market their books via social media. So we popped over to see the Head of Social at Bring Digital and Kieran Edwards gave us his top 4 tools.
1.Sendible (Social Media Management)
Sendible is a piece of social media management software that I've recently started using. It is a great tool that allows me and my team to create, schedule and publish social content, with a streamlined process.
I also use it to monitor various social channels and engage with our clients' online communities. With regards to writers wanting to promote their books, you can track and monitor mentions of various keywords and terms that are relevant to your publication.
For example, if the content of the book is Travel & Tourism, you can create a stream of tweets and Facebook posts that mention the term 'holiday books'. Sendible then allows you to reply to these posts and gain priceless exposure through direct engagement.
Another great feature is the reporting capabilities. In any case, there is no point flying blind with your social media activity. It's vital that you can see which type of posts are performing well, along with which are not.
This enables you take make well-informed changes and keep your campaign alive. Sendible offers a great reporting platform that allows you easily monitor results, through detailed reports and a live dashboard.
There are many tools on the market that offer similar services, all with their own pros & cons. Sendible is a paid for service. For a slightly smaller budget, Sprout Social is also a tool that I recommend, along with Buffer (which has a free version), although my current choice, based on better capabilities and ease of use, is Sendible.
Read about a few more social media tools for writers.
2. Followerwonk.com (Twitter Insight)
Twitter is a great platform for not only posting about your product/book, but outreaching to relevant industry contacts to gain exposure. There are many tools that help you to identify who to target, but one of my old favourites (which is free to a point of us) is Followerwonk. You can quite quickly analyse either your followers, or the followers of another account, to find out who is worth engaging with.
For example, if your book is similar to another, or your audience is the same as that of a larger publication, Followerwonk will provide you with data on how influential their fans are. This includes how many followers they each have, how often they tweet, locations, social authority and so on. This enables you to pin point accounts that receive lots of interaction, enabling you to find the best people to engage with.
Followerwonk is free to a level of use. For basic comparison (on accounts that aren't too big) it's free to use. But for a deeper insight on accounts with lots of data, you do have to pay. It's worth noting the tool is a part of MOZ, which is a very popular SEO tool. If you have a MOZ account, you get it free (as far as I'm aware).
3. Facebook Adverts (Paid Advertising)
Although some may not describe this as a tool, Facebook advertising can work wonders. Especially in the writing sector.
The targeting functionality allows you to really narrow down your audience, therefore attracting relevant consumers, gaining awareness and drive traffic to your website (or wherever the books can be purchased).
It's a common scenario that many people test the waters with Facebook advertising by creating a basic advert, spending a small budget and then being put off by limited results. At Bring Digital, we pride ourselves on being an accountable digital agency.
Through intelligently creative design, a meticulous strategy and some clever targeting, we have found that you can gain the same exposure as some above the line methods such as TV, but at a fraction of the cost. Whether the budget is £100 or £100,000, I strongly believe that Facebook advertising can benefit almost any book marketing campaign and provide some serious ROI.
Another social networking platform to promote your book is trying out Google Plus (For Writers).
4 - Dollar Photo Club (Image Creation)
It's no secret that visual content dramatically increases results when it comes to social media. However, for many marketers and publishers, image content can be hard to get hold of. I find that Dollar Photo Club fills this gap and provides an extensive library of stock imagery at, you guessed it, simply one dollar per photo.
Where possible, i'd always recommend creating original and on-brand imagery. I use Adobe Photoshop on a daily basis to create my own graphics for the clients that I manage, or adapt various stock images. But those without editing skills or access to any image editing software, will really benefit from the visuals available on this website. It doesn't break the bank either.
Get more suggestions and advice on social media for writers.