How 2 Get The Most Out Of Author Central

How to market your self-published book on Amazon Central

Guy Kawasaki has some great advice on how and why to use Amazon Author Central in his latest book, APE: Author, Publisher, Entrepreneur - How to Publish Your Book. Amazon asked Guy what tips he has for getting the most out of Author Central. Guy believes all self-published authors should think of their Amazon Author Page as your online identity as an author.

Here's a few of Guy's self-published Amazon marketing tips:

  • Provide a high-quality profile photo. Your photo should depict you as someone who is likable, trustworthy, and competent. Your face should dominate the photo. Don't include your kids, spouse, car, or cat. The picture should be in-focus, without red-eye, and with a light source in front of you.
  • Ensure your biography is complete and up to date. This is where you need to prove to people that you have the street cred to write a book. Think of this as your elevator pitch as if you're applying for a job.
  • Use all your book marketing weapons. This means investing the time to include your blogs and social-media accounts. However, if you're not into blogging or using a social-media accounts, then don't include them. The goal here is show that you're an engaged and engaging self-published author.
  • Cut to the chase. Let your writing and reviews do the talking. Don't describe yourself or your writing as "innovative," "inspiring," and "irresistible." Bragging makes you look clueless. Let the stars do the talking.

Here’s Guy’s Author Page (, updated with photos and links to his blog and tweets.

Author Pages are viewed by millions of readers each month. Managing your Author Page is easy. Simply log into Author Central, go to the Profile tab, and update your information. If you haven’t done so already, you can claim your own easy-to-remember Author Page web address to share on your blog and social networks.

Creating your Author Page URL

Amazon help centre gives you this advice. However, I tried this on my own author central account and firstly I could not find my profile tab. I had to do a lot of searching on Google and Amazon's help pages, but the only way I could navigate to this tab was via my 'public profile' and found a 'personalise your page' at the bottom of the page. I clicked this and found the profile tab.

However, when I got here I found there was no clear place to claim the URL as Amazon's email suggested. I am very computer and internet savvy and yet I still cannot find a way to "claim" my author friendly URL. The only thing I could do in the end was to send an email to Amazon's customer service department requesting to claim my author friendly URL, such as the example they gave in their email about Guy Kawasaki. I requested or /paula-wynne.

This is what I got back from my request - my new friendly Amazon Author Central URL is now

If you're a self-published author who has had success marketing your book through Amazon Central, please share your story below in our comments or get in touch with us to promote your self-publishing story.

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