Marketing your self-published book is an ongoing task. Most self-published authors agree that new authors who decide to self-publish underestimate the amount of work that is needed to market your book in order to get sales. Follow our hoard of PR and Book Publicity tips to get your book noticed in your local and regional media.
Why are more and more authors using Cross Promotion and Newsletter Swaps to promote their books? As an author who has grown a mailing list super-fast with cross promotions, I've broken down this complex yet simple enough process into the nuts and bolts so anyone new to this concept can see how joint author cross promotions work.
What is Cross Promotion?
Plural noun: cross-promotions
The cooperative marketing by two or more companies of one another's products.
What if you were the next J.K Rowling, but no one could find out because your book was nowhere to be seen on the main stream media. Imagine, how you are depriving yourself of success and not only yourself, you are depriving the world of your perfect masterpieces.
The most important aspect for the success of an Indie Author is how he makes the world aware of his books.
Publishing a book is one thing and getting your book to reach a wider audience while having an impact on your reader’s minds and lives will require you to consider all the constraints involved and to do the right steps that will go into publishing your book. One of those steps is to find book reviewers and getting reviews for your books. So the big questions that pops in your head is where to find book reviewers?
Social media is a great tool for self-published authors to engage and interact with reading fans, as well as build relationships up with influencers and potential future readers and fans. However, being active on social media can be a 24/7 job and not always the best use of time. It can also be confusing to keep track of what works for which platform, especially if social media isn’t your forte!
As we explore ways for self-published writers to market their books, we are always excited to uncover top tips and advice that will help you promote and sell books via Social Media. Here we asked Alexei Lee, Head of Social and Promotion, Strategy Digital for their Top 5 tools for authors to use for managing their social media time and why.
Alexei recommends these social media tools ...
Kath Dawson, creative director at Strategy Digital, and expert on Google+ for business, explains why it shouldn’t be dismissed as just another social media platform, and outlines simply how to get started in using Google+ as an extremely useful marketing tool.
Here Kath explains how authors can use Google Plus ...