Book Marketing

Marketing your self-published book is an ongoing task. Most self-published authors agree that new authors who decide to self-publish underestimate the amount of work that is needed to market your book in order to get sales. Follow our hoard of PR and Book Publicity tips to get your book noticed in your local and regional media.

Finding The Human Behind Your Book

Finding The Human Angle Behind Your PR and Book Publicity Campaigns

Once you have self-published your book, you'll need a good book marketing plan along with a PR strategy to get free publicity for your book.

Book PR is an exciting way to promote your new self-published book. If you optimise your press releases with keywords that relate to your book's topic or fiction genre you will also bring traffic (aka book readers) to your site.

These good quality links will also help to increase your Page Rank.

How 2 Get The Most Out Of Author Central

How to market your self-published book on Amazon Central

Guy Kawasaki has some great advice on how and why to use Amazon Author Central in his latest book, APE: Author, Publisher, Entrepreneur - How to Publish Your Book. Amazon asked Guy what tips he has for getting the most out of Author Central. Guy believes all self-published authors should think of their Amazon Author Page as your online identity as an author.

Here's a few of Guy's self-published Amazon marketing tips:

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