Book Publicity

By setting up a Book PR Strategy from the outset, your self-published book's PR campaigns should compliment other digital marketing and help you gain free publicity for your book and any future books that you self-publish.

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Preparing A Book's Press Release

Preparing A Book's Press Release

A press release is a notice or story sent to the media with the aim of attracting their interest and gaining valuable editorial space in their publication when you launch your self-published book.

A press release about your book or you as the self-published author can be sent directly to your chosen media contact or through a newswire or PR Planning service. Your press release should be well-written before you submit it to the media.

How 2 Find Book PR Angles

Here's a few ideas on how to find PR angles for your book

So you have self-published your book and now you're ready to start promoting it. You may have read some of our book marketing advice for self-published authors and you're putting your plan of attack together.

Great stuff.

Now you'll also need lots of ideas for getting free publicity for your book so bone up in our gallery of articles on Free Book Publicity. Here's a few ideas on how to find PR angles for your book ...

Create An Online News Room

Every self-published author needs an online newsroom or media centre

Every self-published author needs an online newsroom to send a clear message to the media about your book(s) and any future books you self-publish. Some websites call this simply the news, others the newsroom, the press room or the media centre.

Whatever you decide to call it, you must add all the information the media could need about your book(s). In a nutshell, this will include:

Finding The Human Behind Your Book

Finding The Human Angle Behind Your PR and Book Publicity Campaigns

Once you have self-published your book, you'll need a good book marketing plan along with a PR strategy to get free publicity for your book.

Book PR is an exciting way to promote your new self-published book. If you optimise your press releases with keywords that relate to your book's topic or fiction genre you will also bring traffic (aka book readers) to your site.

These good quality links will also help to increase your Page Rank.

Social Media Marketing for Writers

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Chichester Copywriter is based in West Sussex and headed up by Katy Lassetter who offers a wide range of creative yet professional marketing services for writers.

Katy has helped a number of published authors to build their online presences through one-to-one social media marketing training on how to set up, optimise and manage professional Facebook pages, Twitter accounts, LinkedIn accounts, Pinterest accounts and blogs. She also provides Search Engine Optimisation (SEO) copywriting for writers' websites so that they stay visible in search results and receive the right visitors.

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