When you start hitting the self-published book publicity trail you can use the following tips to grab attention to your book's press release.
Your Book's Press Release Headline Or Title
This is probably the most important part of your book's press release as it is the first thing the readers will see and thus it will determine if they continue reading or not.
A press release is a notice or story sent to the media with the aim of attracting their interest and gaining valuable editorial space in their publication when you launch your self-published book.
A press release about your book or you as the self-published author can be sent directly to your chosen media contact or through a newswire or PR Planning service. Your press release should be well-written before you submit it to the media.
When you've self-published your book and you're on the book marketing trail, find out how to create newsworthy stories.
What is Newsworthy? Let’s face it, not all book news stories are worthy of being read. To ensure your book's press release is not just dumped in the bin before being fully read and understood, learn how to tick all the editors’ boxes.
So you have self-published your book and now you're ready to start promoting it. You may have read some of our book marketing advice for self-published authors and you're putting your plan of attack together.
Now you'll also need lots of ideas for getting free publicity for your book so bone up in our gallery of articles on Free Book Publicity. Here's a few ideas on how to find PR angles for your book ...
Every self-published author needs an online newsroom to send a clear message to the media about your book(s) and any future books you self-publish. Some websites call this simply the news, others the newsroom, the press room or the media centre.
Whatever you decide to call it, you must add all the information the media could need about your book(s). In a nutshell, this will include:
Once you have self-published your book, you'll need a good book marketing plan along with a PR strategy to get free publicity for your book.
Book PR is an exciting way to promote your new self-published book. If you optimise your press releases with keywords that relate to your book's topic or fiction genre you will also bring traffic (aka book readers) to your site.
These good quality links will also help to increase your Page Rank.
Chichester Copywriter is based in West Sussex and headed up by Katy Lassetter who offers a wide range of creative yet professional marketing services for writers.
Katy has helped a number of published authors to build their online presences through one-to-one social media marketing training on how to set up, optimise and manage professional Facebook pages, Twitter accounts, LinkedIn accounts, Pinterest accounts and blogs. She also provides Search Engine Optimisation (SEO) copywriting for writers' websites so that they stay visible in search results and receive the right visitors.
After talking to various bestselling self-published authors and some authors only just starting to market their books, I've put together a list of tips that should help you get cracking on your book marketing.
From my own book Pimp My Site, I wrote about some ways to get your business (or in this case your book) out on the web through digital marketing.