Three years ago, Charles Doyle was an average American millennial. At twenty-eight years old he was content to still live in the bedroom he grew up in, working as a manager at the fast food chain he first joined in high school. Upon the death of his father, Charles realizes there might be something more for him out there and decides to try his hand at the potential of social media for introducing himself to the masses.
Starting as a web series of self-exploration, Charles soon finds himself seduced by the allure of faceless followers. What began as a first cigar or shot of whiskey soon escalates much faster, an entire new persona developing.
Told after the fact, Going Viral follows first-person insight into the mind of a man that in just six short months manages to go from an anonymous face in suburban America to internet novelty to ultimately death row inmate Chaz D.