For Fans Of
As featured on The Creative Penn podcast!
Creating your own merchandise can bring in income and engage your readers as well as giving you the creative edge at literary events and festivals. Bands and film-makers always create merchandise for their creative works, now it’s time for authors to use merchandise to market their works too. In this book you’ll find:
5 things merchandise should do for you
6 steps of new product development (NPD)
How to think beyond bookmarks and coffee mugs
Case studies and interviews with real authors to inspire you
Details of good suppliers to get you started
Merchandise for Authors is a really valuable resource.
Dr Alison Baverstock, Associate Professor of Publishing at Kingston University, author of How to Market Books