I am a firm believer in the value of sport, in spite of the distortions that twist sport into over-the-top violence or take the joy and fun out of it. But all aspects of life, including religion and sport, are like that: they can get twisted and abusive, emptied of goodness. This is why it is so very important to examine our value base and desires deliberately and critically. While it is easy to go along for the ride, the rapid expansion of sport enhancement options carries a tidal wave of values that threaten to drown marginalized values, including spirituality. People can and do experience spirituality in sport. If sport has a sacred dimension, we need to ask how growing technological innovations affect not only sports performances but experiences of sport as sacred. What difference does it might make to the enhancement debate if sport’s spirituality is taken seriously?