The Modè Book: How to Break into Fashion Journalism, is a 131-page reference that addresses the things most journalism textbooks do not.
Traditional books focus on the structure of journalism with emphasis on how to write. The Modè Book gives tailored instruction on the creation, or advancement of a career in the fashion industry. Further, with print journalism changing rapidly, The Modè Book addresses how to exist in fashion media’s new normal where print is no longer king.
Written in conversational tone, the text outlines current needs such as: how to promote the article after publication, social media, website building, brand collaborations, how to negotiate, and much more. The book features tons of examples of feature articles, pitching decks, sample queries, marketing templates, and original fashion photography – making this project more than a mere text, but a fashion collectible.
Lastly, The Modè Book features writing guidelines for some of the biggest and emerging fashion magazines in the country. It is the ultimate reference for any journalist or aspiring writer who is interested in breaking into fashion as a niche.