The PR Paradox: How to Master the Art of PR as a Startup or Scale-up

Genre: Non Fiction
€11.29

Book Summary

The PR Paradox is an educational and engaging study on the nature of PR today, culling Rodsevich’s expertise and insights gained from his years working in agencies, in-house and finally creating his own agency. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and educative, and will give the initiate a leg up in the frenetically paced world of PR.

About the Author

Matias has +10 years of vast PR & Marketing experience in B2B, B2C, technology and product communications across corporate, startup and agency environments. He is specialized in B2B & B2C Tech PR & Marketing. He worked for international Tech clients such as IBM and Google Argentina, then moved to Amsterdam to work for Impraise, a web-based and mobile HR tech solution solving the pain of the annual performance reviews. Later on he joined Coolgames, as Corporate PR & Marketing Manager and later Bomberbot as Head of Integrated Communications, where was in charge of the holistic Marketing and PR strategy of the company. Now he works as CEO & Founder of PRLab, an integrated marketing agency specialized in Scaleups and the design industry.

Matias is also the founder of PRLab, one of the top 10 PR agencies in The Netherlands and also a community of +1300 PR and Marketing professionals that get together to discuss PR in the digitalization era every 2 months.

Skilled in Media Relations, Content strategies, Analytics, referral campaigns, inbound marketing, lead nurturing and growth marketing.

Mtias holds a bachelor in Public Relations from UADE and did part of his studies at Griffith University, Australia.

Selected Top 500 digital talent in The Netherlands in 2017 & 2018 by TNW-

You can reach him at matias @ prlab [dot] co

Speaking:

-The Art of Tech stage Moderator - TNW Conference 2019
- Meltwater's Webinar on PR Trends for 2019
- PRLab's exclusive breakfast for the top 20 heads of comms in The Netherlands Dec 2018 + May 2019
- Onbrand Conference 2018 - Stage Moderator
- Panel Moderator: PR Meetup #3 Amsterdam, September 2017
- Elevator Pitch : Dell for Entrepreneurs Competition 2016
- Event Host: PR Meetup Amsterdam, September 2017
- Session Host: PR Meetup Amsterdam, February 2017

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